.Manly Bands is a direct-to-consumer dealer of guys's rings. The business introduced in 2016 after John Ruggiero, the founder with his wife Michelle, couldn't discover a suitable wedding band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, we talked about the firm's starting, special band components, and also a lot more. Ever since, Manly Bands has actually obtained its supplier. The making of bands from, say, Port Daniel's bourbon gun barrels or Fender guitar strings generates engaging video clip, says Ruggiero, best for narration on social media as well as elsewhere.The whole audio of our chat is inserted below. The transcript is revised for size as well as clearness.Eric Bandholz: Give our company a run-through of what you do.John Ruggiero: My better half, Michelle, and also I began an on the web ring business knowned as Manly Bands in 2016 to address a trouble of wedding celebration bands for guys. Our company were actually merely married. I possess large hands as well as could not discover a ring that I just liked that was actually certainly not overpriced. My choices were actually getting from a directory or even having something customized.I found yourself purchasing coming from a site. The ring got here in a level mailer, without any carton or client service. It was a terrible experience by today's ecommerce criteria.We got wed, relocated to Florida, and also needed to have a job. Our company told our own selves, "Our company are actually each business people. Why do not our team produce our personal company?" Our team went over the kinds of complications we would certainly found as well as how to solve all of them. My ring experience showed up, and also our team chose to try to address it for various other men.Our objective when we began was actually to pay out lease. Our company thought creating a married couple many thousand dollars a month coming from this will be amazing. Our experts considered it a way of living company, not high-growth. It was merely Michelle as well as me in our garage designing rings as well as sending them out to consumers. Our company had appealed one thing. Our information sounded with leads.Michelle as well as I create a great crew. I come up with ideas, and also she's the implementer. A lot of our excellence goes to her innovative thoughts. She names the bands and also cultivates characters. She links the bands to customers. Illustrating a band solely as "eight-millimeter dark" failed to cut it.We developed bands coming from distinct materials, including Jack Daniel's barrels or exclusive metals. The business took off. Ever since, our company have actually developed considerably. Our company currently have over 55 individuals in the Manly Bands loved ones. Concerning half of those are ring craftsmens that do work in our recently acquired manufacturing store in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Concerning a year and also an one-half earlier. Our team had been their client for years, so we knew them effectively. A lot of their business was actually retail, which really did not passion our company-- visiting mom-and-pop jewelers. They maintained their retail clients and brand. Our team obtained several of their resources as well as carried over workers.Inducing a production crew has been just one of the most effective factors our company've performed. It is actually been actually extraordinary to head out certainly there as well as see them create rings out of Fender guitar strings or steel coming from an M1 Abrams tank.Bandholz: How does internal production effect marketing?Ruggiero: It's been actually large. Taking a cam to the opposite side of the workplace and recording the crew making use of turrets to cut the metal poles or bourbon gun barrels in to bands produces unbelievable online video. Our experts have our electronic camera crew out there continuously. We use that video on our social networking sites and in our ads and bulletins. We attempt to promote that since many companies in the men's ring space don't manufacture. They lose ship or order from abroad and after that transport it out. But our team prefer it to last a life time and also be something people can take satisfaction in.Our company have actually possessed a ton of success with our military culture compilation, where we resource unique military materials. Our experts have the M1 Garand rifle sell, the wood part, coming from War of the nations I. Watching our crew put that in the lathe as well as reduced an item out for a band is exciting.Our advertising and marketing for those bands speak about the background, the soldiers, where the tool was used, and traits like that. My other half and I analyzed filmmaking in college. Our company use our skill-sets to inform and also tell a story. For example, I lately obtained an email from a client who shared that his grandfather utilized to drive M1 storage tanks. The customer skilled one of those bands to his grandfather, and they possessed pretty a mental swap. It behaves to aid consumers get in touch with their past times as well as create something significant.Bandholz: Where can people purchase a ring coming from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, also. I get on Twitter and also LinkedIn.